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ABOUT ME

Hi, I am Landuo

As a highly motivated UX designer with a strong foundation in user interface design and web development, I bring hands-on experience creating user-friendly digital experiences.

It is watching you, 2021
Facing lonliness, 2023
Made for Mermaid, 2023
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Here is how it all started....
I got my first camera in 10th birthday. Its the first time I have experience the excitement of media creation... 

Frankie B.

Work experience

Hazelview Real Estate

Social media specialist

At Hazelview, I developed and organized a social media content library to strengthen brand identity and engagement. I conducted content research to analyze past campaigns, filmed and photographed three properties for marketing, and created 20+ videos. I also compiled a strategic report to guide future campaigns and engagement strategies.

1

Porsche

Digital marketing specialist

I produced engaging video and photo content for social media, helping to retain customers and attract new clients. I analyzed marketing data using social listening tools to provide trend insights. Notable projects include directing the LEGO X Porsche video (170K+ views), filming the award-winning Porsche Canada 2023 Marketing Conference campaign, and contributing to the Porsche BEV Road Trip series, showcasing the Taycan E-Performance. 

2

Playing for Keeps

User experience designer

I conducted user experience research in kindergartens, analyzing children's needs and preferences through observations and interviews. I investigated playground designs, gathering insights from staff, parents, and children with a focus on sustainability. I presented findings in seminars and media productions, contributing to a project website for broader accessibility.

3

ITRC, Western University

Website designer

I designed 5+ user interfaces for Western University’s online courses using Figma, WordPress, and HTML5, enhancing accessibility for 1,000+ students. I resolved 10+ bugs on the university’s platform and improved courses with custom graphics and animations. Additionally, I researched positive psychology, developed lecture materials, and created course websites showcased to 100+ students.

4

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CTT Dance Crew

Website designer

I collaborated with the founder to understand project goals, analyzed social media to identify target audiences, and captured visual materials through filming and photography. Using Figma, I designed the information architecture and content strategy, creating sketches, flow diagrams, wireframes, and mockups to structure the website’s layout and functionality.

5

New media

Public relation Intern

I designed an advertising campaign for the Oil Industries’ Provincial Tournament, increasing event participation by 35% and engaging 150,000+ employees across 500+ branches. I developed modern social media strategies using TikTok and WeChat, replacing outdated methods. Additionally, I conducted industry interviews in Daqing, China, publishing content that reached the local community through official media channels.

6

During high school, I took photography, art and digital media to learn all kinds of knowledge about media production. The learning experience was memorable. I walked in the winter for three hours just to capture interesting stories on the street with my camera, I learned how to adjust light in studio photography, i also designed my first logo with adobe suits. 

Then, I decided to pursue Digital media studies at Western University. 

I have a strong interest in using media as a tool to expose hidden societal issues. In 2021, I directed my first documentary, We Are Being Watched, which explores the pervasive yet often unnoticed presence of internet surveillance in our daily lives. Below are examples of videos I directed, filmed, and edited.

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